Dimitri Skvortsov
Cur: Head of e-commerce
Hi, my name is Dimitri, i'm 36 and if you are here, means that i'm open for incoming proposals.

About me
E-commerce and retail executive with 15+ years of experience in fashion and digital commerce.

I specialize in scaling online sales, managing P&L, expanding into international markets, and building cross-functional teams that deliver measurable business growth.

Currently leading the e-commerce division of an international apparel brand, responsible for digital growth across Russia, CIS, and multiple international markets.

Experienced in both DTC and marketplace models, omnichannel strategy, and large-scale digital transformation projects across Magento and Shopify ecosystems.

Key achievements in E-com
2025 — present
  • +160%
    YoY growth of e-com in SEA region

  • 11+5
    Launching 5 new channels.
    Total 16 channels in 9 countries
  • >25 mln€
    Overall sales accross all channels
  • x2
    increase in assortment of catalogue
Experience
Head of E-Commerce
2025 — present
  • Lead global e-commerce strategy for the Terranova brand
  • Drive digital revenue growth across multiple international markets
  • Manage cross-functional e-commerce team (marketing, analytics, operations, development)
  • Work with Magento, Shopify, Tableau, Qlik, and internal analytics systems
  • Develop and execute omnichannel growth strategies
Head of Retail division
2016 — 2024
  • Managed retail and commercial operations across Russia and CIS region
  • Defined sales strategy, budgets, and performance targets
  • Led franchise partnerships and retail expansion strategy
  • Managed multi-disciplinary teams (retail, CRM, analytics, marketing)
  • Oversaw pricing strategy, marketing execution, and operational performance
Area Manager
2014 — 2016
  • Managed store operations and regional retail performance
  • Worked closely with franchise and international partners
  • Controlled merchandising, stock management, and sales performance
  • Led and trained retail teams, improving operational efficiency
< 2014
I started as a part time job during studies, then i've got into retail business from scratch, then i had a good school working in INDITEX in different position in retail
Skills
Key skills that pop up in mind
  • Ms Office
    As well as Google instruments and more
  • Adobe Ps Ai Pr
    Mostly used for quick edits of marketing materials
  • B.I. Tableau/QLIK
    Working with dashboards, creation and API intergration
  • GA / YM ...
    Work with analytics from major suppliers across all the platmforms
  • AI ready
    I'd like to confess... i did vibecode
  • Selligent
    Mostly it, but with different CRM instruments in other markets
Speaking Russian, English, Italian, French
Understanding Spanish, Polish
Studying Chinese and Python
Contacts